Invite fans to visit your page and check out your Patreon benefits (for podcasters)
Learn some tactics top Patreon creators use to invite fans to check out their Patreon benefits.
If you want to grab your audience’s attention and encourage them to check out your Patreon membership, it’s important to showcase all the unique perks and advantages they’ll get as members. Here are a few tips to make sure your fans are excited to explore your Patreon benefits:
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2-part Episode Tactic: Split your podcast into two parts and release the first part for free. End part 1 on a cliffhanger, enticing listeners to seek out part 2 on Patreon. A great example of this is the podcast Murder With My Husband, who expertly employed this tactic in their episode 111, leaving their audience eager to hear the rest of the story on Patreon.
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Extended Episode Tactic: Take advantage of the editing process by releasing a shortened version of your podcast publicly and offering the full, uncut episode on Patreon. Allude to the extended content, mentioning that listeners can access it by joining your Patreon. The Yard effectively implemented this tactic on their YouTube channel by saying, "…we'll see you on Patreon if you want more of this adventure," at the end of one of their episodes.
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The Social Preview (In Feed) Tactic: Give fans a glimpse of the exclusive content available on Patreon by teasing it on public channels. Share snippets or previews of your gated content to show potential subscribers what they can expect. Know For Sure employed this tactic with a teaser on Instagram, concluding with the message, "Brand new EXCLUSIVE content drops only on Patreon.”