Retain and engage members after they join your membership

While attracting new signups is crucial, retaining existing members is equally important to ensure sustainable membership growth. By implementing these tips, you can enhance member satisfaction and increase the likelihood of retaining members for the longterm, fostering continuous growth and success in your membership business:

1. Establish benefit expectations in the page description: Clearly communicate the exclusive perks and rewards members can expect to receive when they join. This helps set the right expectations and creates a sense of value right from the start.

2. Write or revise welcome notes: Customize welcome messages for each tier using Patreon's built-in welcome note feature. Take the opportunity to make members feel special, and emphasize the benefits they'll enjoy as part of your community.

3. Turn on Annual Membership: Offer the option for members to subscribe annually, and send them a reminder message before their one-year term expires. This not only provides convenience for members but also encourages long-term commitment.

4. Poll or survey your members: Regularly gather feedback from your members to understand their needs, preferences, and suggestions for improving their membership experience. This shows that you value their input and allows you to tailor your offerings to better serve them.

5. Message declined and canceled members: Reach out to members whose payments have declined or who have canceled their membership. Inquire about any issues they may have encountered and offer assistance or incentives to encourage them to consider rejoining your membership.

6. Publish a monthly content calendar: Create a content calendar that outlines the exclusive content, events, or releases planned for each month. Sharing this calendar with your members keeps them informed and excited about what's coming, increasing their engagement and anticipation.

7. Revamp tiers periodically: Regularly review and revamp your membership tiers to ensure they remain attractive and aligned with the evolving needs and interests of your audience. Introduce new benefits, adjust pricing if needed, or consolidate tiers to provide clearer value propositions.